All posts by Julia Wiklander

What’s sex got to do with it? – Gender Equality & The Music Industry

It’s not a surprise that I want to talk about gender equality in the music industry. I am the founder of Girls’ Globe and as a blogger and activist, I know it is incredibly important to speak out about sexism and discrimination, also in the music industry. It is not solely about the strong dominance of males in the industry, but also about the way women and girls are portrayed.

I am sure none of you have missed the video for “Wrecking Ball” where Miley Cyrus swings naked and licks a sledgehammer, that caused Irish music legend Sinead O’Connor to reply in an open blog post to the young pop star. Blogger Farah Mohammed explains why we just need to stop talking about Miley. Further, I doubt any of you didn’t bob your head and swing your hips to the summer’s hit tune from Robin Thicke – the song that ultimately blurs out the lines between consenting sex and rape (read my blog post about that on Girls’ Globe).

The music industry is infested with sexism and gender discrimination, which affects all of us. The way women and girls are represented has an effect that roots itself deeply in the norms that rule our societies – impacting gender-related violence, hate crimes, teenage girls’ and boy’s self-esteem and eating disorders.

In this article in the Guardian, women in the music industry speak out about not compromising, how they are changing the way women are portrayed, but also how competition is making the industry more risk-averse, adhering to the regular phenomenon “sex sells”. Mairead Nash, Manager of Florence and the Machine says,

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Live Music for Social Good

Chime for Change
The Sound of Change Live in London

Today is World Humanitarian Day – a day to raise awareness of aid workers who risk their lives and dedicate their passion and time to humanity. This year people are joining the conversation on Twitter and sharing their views on what #TheWorldNeedsMore.

But what has music got to do with it?

Music has the ability to inspire, unleash emotions and change people. We all know that when you hear a song on the radio, it can trigger a feeling that you had the first time you heard the song, or when you saw that band play live. Music triggers passion, love, engagement, excitement and ease – a range of emotions!

The United Nations works with celebrities and musicians to raise awareness of their campaigns and programs. Last year, Beyoncé inspired millions of people to mobilize for humanity, through World Humanitarian Day’s “I was here” Campaign.

Live music has been used for years to raise awareness and funds for those in need. Bob Geldof was a pioneer when it comes to setting up live streamed arena concerts for social good, through Live Aid in 1985 – as a millennial, I wasn’t even born yet, but it has changed the way we use live music for good. We’ve seen campaigns like Make Poverty History, with Bono in the lead, and today, we’ve got movements like Chime for Change and Global Citizen.

Global Citizen is a movement to educate people about how to end extreme poverty, and have the chance to go to live music events too. We’re excited to be attending the Global Festival in September, in New York City!

On June 1 this year, Chime for Change, a global campaign founded by Gucci to raise funds for and awareness about the empowerment of women and girls, celebrated The Sound of Change, a groundbreaking concert in London featuring well-known international celebrities and musicians, including change-makers, activists and leaders. Chime for Change partnered with Catapult (a crowdfunding platform for women and girls) to accelerate progress for on-the-ground projects dedicated to improving the lives of women and girls through access to education, health and justice. Musicians and celebrities have curated projects on Catapult, encouraging online donors and concert-goers to join them in crowdfunding projects they care about. Curators include Beyoncé Knowles-Carter, Salma Hayek Pinault, Frida Giannini, Olivia Wilde, Jada Pinkett Smith, Sarah Brown and Madonna.

This is what the Chimers accomplished on that day:

The Sound of Change raised $3.9 million (after VAT) that, through Catapult, has led to real impact for 84 organizations, funding over 210 projects in 81 different countries!

We can all have an impact!

We at Emues believe in social change. We believe in the power of each individual to make a difference. We are all empowered to save lives! We also believe that music has the power to inspire that change. Therefore, artists, bands and musicians have an incredible opportunity to use that power for social good. At Emues we want to make it possible for anyone to engage people to make a difference.

Through we are able to create new ways of funding concerts. We want to give you the tools to engage fans, book gigs and create unforgettable live music events  – what good comes out of it is up to your imagination!

At Emues, we believe #TheWorldNeedsMore #LiveMusic for #SocialGood!

What do you think live music can do for social good? How would you like to use your music for social good?

STATS: The Digital Path to Live Events

Today’s consumers prefer digital to access live events. This infographic from Google Think Insights shows how we increasingly use the web to access entertainment and to share our experience with others. Check it out!


Now what we at Emues believe is that we can take this a step further. We are seeing a DIY culture growing around the world, when it comes to several different industries, including tech, fashion, tourism and more. You don’t have to be in the backseat. You can decide and you can have an impact. In our interconnected world, it becomes easier and increasingly important for us to make informed decisions about what we consume. Now that applies to live music too. Today, it is more fun than ever, because you can