We need to amplify the creativity and massive engagement of fans to optimize what shows get booked and where. Now, we can do that! Emues is a heart transplant for the live music industry.
We’ve got Billboard charts, top 10 lists, and personal favorites, and as people become more social media savvy, we’ve also got the popular-by-demand in social cyber space: what’s trending. What’s talked about on Twitter in multiple 140 character posts is being followed by individuals, companies, institutions and organizations everywhere .
It seems, we’ve just got to tap into the most popular hashtag.
So when it comes to music, I’ve tried to figure out what’s trending at the moment. However, the more I’ve looked, a lot of it doesn’t seem applicable for what I would tweet about in regards to favorite stories, new music, bands and more. For example, Fuse, part of the Madison Square Garden Company, has launched a tv show featuring the daily top 10 stories of what’s trending, using their special heat tracker of what’s popular on Twitter. As I check it out today, stories range from Demi Lovato becoming Barbie, Rihanna selling out shows and one of the Jonas Brothers hosting the Miss USA pageant. I am glad a lot of this slips my radar on Twitter, as these top 10 trending stories aren’t of interest to me. Instead, trending music stories should be relevant to the people reading them.
In April, Twitter launched their trending #music site and iPhone app, a service to socially find popular tunes from Twitter. It also allows you to listen to music that the people and artists you follow have shared (the service is currently available in the U.S., U.K., Canada, Ireland, Australia, and New Zealand). This seems to be a step in the right direction – your friends, your fans, your favorite artists under one umbrella.
What’s trending online is multiple voices talking about the same thing, and at times, the real voice of the people does break through the media buzz.
The fascinating thing about social media is the ability to connect with like-minded people, wherever you are in the world, and create a storm together.
Becoming an online tribe is an important step in breaking through, and that’s what’s fun about social media – it’s more about togetherness for success, rather than individualism. There are several fabulous tools online to connect with those you share an interest with, and it is an incredibly uplifting way to engage yourself socially. You can decide what’s trending in your world and work together to make things happen.
What I’d like to see is people coming together to create their unforgettable live music events. I don’t want a trending list to tell people what bands to follow and what music to listen too. Music is an individual experience, but often we share it with so many other people too (sometimes without knowing it). When artists connect with their fans online, anything is possible – and you don’t have to be thousands of people to create something amazing. What I hope to see is people taking charge of their experiences, shaping them, rather than becoming submissive to popular culture. From online interaction we can create fantastic live music events – created, shaped, decided by the people.
Real people with real experiences, because virtual just isn’t as much fun.
With Emues, that’s possible, it’s just your creativity that’s the limit.
/Julia, CMO, @jwklndr
Emues.com – Concerts booked by the people